Creative Direction isn't picking pretty colors and calling it a day. It's making sure nothing gets out the door pointing in five different directions. I hold that line, with you, no exceptions.

Everyone says they have a brand strategy. But most have a logo and wishful thinking. I dig into the uncomfortable questions, working through them with you, until there's an actual plan underneath.

Brands love to say they're different, then repeat what their competitors say, just louder. I find the actual gap, working through it with you, until you own a spot no one else can.

A logo is not a brand. It's what people feel before they even read your name, what sticks in their heads even after they forget it. I build that with you, piece by piece, until it's unmistakable.

I don't string sentences together, I write to be read. Copy that gets to the point and sells, articles and stories that just need to be worth reading, no filler either way, that's the whole job.

A pretty onlineshop that doesn't sell is just an expensive catalog. As a certified online marketing manager, I fix that: Campaigns that bring people in, checkouts that actually finish the job.

I'm a trained printer, not a designer who Googled 'CMYK' once. Prepress, finishing, magazines, books, business cards to billboards — I've inked my hands on all of it.