Rebranding
Year
2023
Client
Eigensinnig
I see a black shirt and I want to paint it ... more black. Avant-garde fashion challenges conventions, deliberately sets itself apart, wants to be different. Robert Musil plays a major role here. The tenth character as an idea: in empty spaces lie possibilities that have not yet been activated.
Where everything is black, there is also a radiance. Not all eyes perceive it. A blurred "something," coated in charcoal as the product of a pyrotechnic catharsis, approaches the iris. Poetry without words.










