A stadium magazine for an Asutrian third-tier football club? That's Wiener Sport-Club.

In spring 2024, I took over the creative direction of ALSZEILEN, the official stadium magazine of Wiener Sport-Club. The challenge wasn't to reinvent it, but to evolve it—bringing a publication with decades of tradition into the present without losing its character.

Today, ALSZEILEN combines editorial design, journalism and storytelling in a format that has become part of the club's identity. What started as a local matchday magazine is now appreciated well beyond Vienna, with printed copies reaching readers in Germany, Italy and England.