A Vienna cleaning company with no name. Nice, best conditions to succeed in the market of respected cleaners... So: what to do to get some presence? Stick in people's heads, obviously. And best done with a name that implies freshness, clarity, and purity. Mintier than mint? Righty right — Be Mint!

From just over 10 Mintians to more than 120 today. A garden of freshness, blooming even under the dustiest desk on floor 15, or in the last shelf of one of the supermarkets and clothing stores they take care of.