The footballers from Austria Lustenau in Vorarlberg needed a new brand identity to appear attractive to potential sponsors after their promotion to the Bundesliga.

Rebuilding of the Reichshofstadion, 18 months of footballing exile in Bregenz, a pitch-heating campaign, relegation to the 2nd League, promotion back up in 2026, and "Project 2030," through which Austria aims to become the first CO2-neutral football club in Austria – what a ride, more to come!