Racking Systems for photovoltaic systems: sexy as it sounds. Making a sandwich product visible and attractive — one you'd normally never even lay eyes on? Challenge accepted. And all of that in a global displacement market, with offices on 3 continents? Bring it on.

Within 2 years, the hidden champion AEROCOMPACT became a massive brand — and the brand became real culture inside the company. It wasn't just a logo. It was the thing that welded everyone together.

Works during my time at Open Brand Design.